Dell Buys Alienware

Dell Buys Alienware: "Dell's Gretchen Miller has just confirmed to Gizmodo (and, to be fair, a room full of journalists) that the PC giant is indeed buying Alienware. Alienware will be operating as a separate entity from Dell—at least for now—and Dell will retain their XPS line of gaming hardware.

With Alienware buy, Dell will sell AMD-based computers [News.com]

Update: Alienware's CEO Nelson Gonzalez has written a surprisingly human-sounding letter about the acquisition:

Given all that, why then agree to an acquisition by Dell? Wouldn’t an acquisition by a larger, more established PC company like Dell violate the core brand tenets of Alienware, not to mention alienate (no pun intended) the core fanatical customer base we have built up such a huge following with?

The simple answer is no. We believe that this acquisition will offer our customers the best of both worlds — an Alienware that takes advantage of the world-class business practices and operational efficiencies that have made Dell one of the most respected companies in the world, while preserving the DNA of the Alienware brand and product strategy portfolio.