Adobe's time to shine?

Adobe's time to shine?: "
Over at Engadget, Ross Rubin's 'Switched On' article has an interesting analysis: Adobe has a unique opportunity to stomp Microsoft in the e-book sector. Ask anyone who's tried using ebooks of all flavors, be it a PDF crammed onto a Palm device, or a dedicated piece of hardware using an even more proprietary format (Sony I'm looking in your direction), and they'll likely tell you that the experience is either terrible or just bearable. However, as Rubin suggests, electronic ink devices are beginning to make real market headway, so Adobe could target these devices, implement their own tools into the workflow, and thus corner the e-book market. An interesting analysis, and I'm inclined to agree. Besides, who doesn't love PDF's? Come on Adobe, learn from Microsoft and strongarm those manufacturers into using only your technology. You can brand approved devices with the 'Reads fer sure' logo!
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